Strong understanding of social media and paid advertising marketing channels.
Excellent written and verbal communication skills, with the ability to create engaging content for various platforms.
Analytical mindset with the ability to interpret data and metrics to inform marketing decisions.
Ability and proficiency to create compelling digital images and/or video content.
Creative thinker with a passion for gaming and a strong understanding of gamer culture.
ROLE RESPONSIBILITIES
Execute marketing strategies to promote our games and drive user acquisition, engagement, and retention.
Optimise game store pages and ASO.
Monitor and analyze marketing data and metrics to evaluate campaign performance, identify trends, and optimize strategies for maximum effectiveness.
Create compelling marketing campaigns across various channels, including social media, influencers, and advertising platforms.
Collaborate with the development team to ensure marketing initiatives align with game release schedules and product milestones.
Strong knowledge of competitor titles and their promotional activations.
Manage relationships with external partners, such as agencies, influencers, and media outlets, to enhance our reach and visibility within the gaming community.
Staying up-to-date with industry trends, emerging technologies, and best practices in gaming marketing to inform and improve our strategies.
MAJOR PLUSES
Proven experience in marketing, preferably within the gaming industry.
Hands on experience with various digital advertising platforms (eg Meta, Adwords, TikTok etc.)
Familiarity with MMP platforms.
Have a varied portfolio of work across a number of industries.
Marketing Degree, or similar level qualification, or equivalent experience.
Experience with marketing campaigns within the Fashion industry.
Have worked closely with bloggers and influencers.
Familiarity with an Agile based development process.
